Are you considering having your company manufacture products under its own brand in China? This article is the sign to do it without hesitation. The Asian giant offers manufacturing capacity, scalability and competitive costs to make it possible. Below are the steps we recommend to our clients.
1. Define product and positioning
Start by defining the product, the target market and the positioning (price, quality, segment). The technical sheet and the brand visual identity should be ready before approaching suppliers.
2. Choose between OEM and ODM
- OEM (Original Equipment Manufacturer): the factory manufactures according to your specifications. You bring the design and the brand.
- ODM (Original Design Manufacturer): you choose an existing model and customize it with your brand and adjustments.
3. Register the trademark
Register your trademark in China and in your destination markets before starting production. This protects you against bad faith registrations and counterfeiting.
4. Select the right factory
Look for a manufacturer with experience in your category, with quality certifications and willingness to produce small batches at the beginning.
5. Define quality control
Establish from day one the inspection plan, the testing protocols and the acceptable defect rate.
6. Plan logistics and importation
Choose the Incoterm, the freight forwarder and the destination customs broker. Ensure the labeling and packaging comply with local regulations.
At MingTa we accompany you throughout the entire process, from selecting the factory to delivering the finished product. Contact us to design your own brand strategy.