When you decide to develop your production line in China and create your own brand, there is a very important action you must take to protect your investment: register your trademark. In this article we share some reasons to do it and key facts you need to know to complete the process.
Exclusive right
Registering your trademark in Paraguay guarantees ownership and ensures that no one else can use it freely. With exclusive rights you can defend it against third parties who market products under the same brand without authorization, or under an identical or confusingly similar name. A registered trademark also protects against partial imitations of name, design, symbols, colors or slogan.
License agreements
As the trademark owner, you can authorize its use by third parties through license agreements, either exclusive or non-exclusive, or sell the trademark in full or in part.
Added value
Although prior use is not mandatory in Paraguay, having a track record is beneficial because it allows you to defend your trademark before any issue that may arise and serves as evidence of distinctiveness acquired through use. Registration is a key step if you want to differentiate yourself from competitors, as it adds value to your business plan as a whole and protects your investment.
Foundation for international growth
The dominion granted by registration allows you to lay the foundations to expand internationally from a protected position. With your brand secured in Paraguay, you can later extend its protection to other markets.
At MingTa Group we accompany you in every stage of creating your own brand in China and protecting it in your target markets. Contact us for personalized advice.