It is very common for first-time importers to be interested in bringing branded products from China to their respective countries of origin. Sometimes people think that importing Apple, Nike or Sony from China is going to be cheaper, however we are making a big mistake.
First of all, such a brand always works with authorized distributors. This means that when they enter a country’s market they do so through a few companies, with which they reach distribution agreements.
Example:
Probably in your country you won’t see Apple in any electronics store. In the case of Spain, its products are only sold at Applestore, K-Tuin, El Corte Inglés, Fnac, Mediamarkt and little else.
It is basically a strategy to be able to better control the brand image, the way products are sold, pricing, etc. (I won’t go into details, distribution is a whole world).
In principle, we cannot import such products without the manufacturer’s permission, which we are unlikely to obtain. If we still do so, we would be incurring in a crime. If we are discovered at customs, the situation will become very complicated.
In addition, our price will not be as good as we might think. Distributors get much, much better prices because they negotiate large quantities of product. It will always be cheaper to buy directly from the distributor (as if you were a retailer) than to try to wage war on your own.
In case the brand does not distribute in your country, you have the opportunity to import their products. This time what you must avoid at all costs is hacking. If someone offers you a branded product at bargain prices, you should be wary. It is almost certainly a counterfeit.
For the rogues who want to import counterfeits from China, I would recommend that they put the idea out of their minds. Of course it is possible (and it is done) but the risk is enormous. Not only could we lose the goods at customs, but we could also incur a criminal offense and could be fined or end up in jail.
Conclusions:
-You cannot import brands that already have a distributor in your country.
-Even if you do, it will be more expensive and you won’t be able to compete.
–Never work with counterfeits.
If you want to import from China, do not hesitate to contact us without obligation.
