Do you consider the possibility of your company manufacturing its products under its own brand in China? This article is your cue to do so without hesitation. This is an excellent business strategy that will give you a competitive advantage in the market, in addition to its many benefits. Here we will tell you the reasons and the different ways to do it.
Yes, creating your own brand is more complex than designing a logo, but manufacturing products from scratch in China is easier than it seems if you do it with an expert foreign trade company that will guide you through every step: from the selection of the best suppliers to production and quality control.
Companies that import their own brand with Mingta Group have reported to us that today they manufacture their products at low cost in China with greater advantages, because they maximize their profits while offering added value.
Importing your own brand from China to be recognized in the market is the best decision you can make, do you know why?
You increase your profit margin
For example, you pay $15 for a product from a Chinese supplier and then distribute and sell it for $45. The packaging used by that manufacturer is bad or has a visually ugly aesthetic, don’t you think it’s better to take care of the design yourself? It would be just paying for a modification for a very minimal additional value that will mean being able to sell your product at a higher price ($55) with an added value.
You will own a unique product
The modifications you make to create your own identity will make you sell a unique product and differentiate your company from the competition.
Packaging, logo, name, image and design decisions will be made by you and/or your partners, so it will be easy to recognize among other products imported from China.
You will gain loyal customers
Imagine that your textile company has asked the manufacturer to make an extra raising to your sportswear line so that it is of high quality cotton, thick and resistant, which does not fade or shrink. It should also be of a nice and comfortable design, lightweight and insulating to keep the body warm before and after physical activity.
That order has only meant minimal extra value for you and your sales have been a success. As your customers have been satisfied, most of them will not hesitate to buy the new collection from you. Investing in providing a good experience ensures high demand.
You will sell your own brand
If you distribute a brand that is also sold by another company that has purchased the product from the same Chinese supplier as you. It would be annoying, wouldn’t it?
Many manufacturers may give you exclusivity of their brand to sell it in your country if you buy in large quantities, but will not hesitate to offer any company that will pay them for a larger quantity. Exclusivity contracts are not always valid.
So the best thing for your company will be to manufacture and distribute your own brand with its identity.
Read more:Would you like to develop your products in China? This is what you need to know to get started
So how do you create your own brand?
To import your own brand you must take into account the following aspects:
Logo
Many Chinese manufacturers print logos for the products to be imported for a low additional cost.
Depending on the support material, the logo could be embroidered, printed or silk-screened.
Packaging
Thinking about good packaging is only part of branding, but just as important to give much more value to your company’s production.
- You will be able to improve your product
- You will innovate and be more creative compared to the competition.
- You will influence consumers’ final purchase decision with your brand.
- You will increase your sales
- You will achieve closer and more loyal ties with your customers.
When choosing its color, model and design, keep in mind that the packaging is part of the brand image and will be the first impression the consumer will receive about your product.
The important thing is to transmit to the manufacturer all the specifications and details of your product: its colors, components, quality, dimensions, materials and certification standards. Before starting production, it is essential that you ask for samples to avoid possible mistakes.
Do you need help to manufacture your exclusive products in China? Mingta will provide you with a comprehensive and personalized service that will make your experience of importing your own brand a smoother journey. Most importantly, you will save a lot on your costs and optimize your time. Complete the form to contact us.
Contact us now to plan your import according to your needs. We advise you and accompany you through all the stages.
Call us, let’s do it!
