Having your own brand is a possibility to differentiate yourself, competing on price is a strategy where in the end there will always be someone cheaper than you.
The best way to differentiate yourself from the rest is to have an individual packaging design with your own logo. This is not too complicated as many Chinese manufacturers will be able to meet your specifications.
8 RECOMMENDATIONS TO CREATE YOUR OWN BRAND IN CHINA:
1. Have the design established to look like a serious buyer, who knows what he wants and will also help you to minimize the time in the import process.
2. Depending on the product, sending photos of the design you need would be enough, but it is advisable to send samples to make sure.
3. Search and selection of the manufacturer: it is even more important than the selection of the product, it is worthless to have a good product if the one who has to produce it is not reliable. These are some of the questions you should ask yourself: to whom of the one million manufacturers, suppliers, distributors, traders I assign the responsibility of creating my brand, who will be my silent partner? If you want to know more read our blogs: search for suppliers – search for suppliers in China – how to choose the right factory.
4. Analyze the investment: Creating your own brand in China is easy but you have to carefully calculate what you are going to invest. Suppliers seek profitability, so they usually require a minimum number of units to be manufactured (MOQ).
5. Learn to negotiate: our culture and the oriental culture are very different both socially and in business, that is why to negotiate well it is necessary to have clear ideas and have an ally in the search for the supplier and the negotiation in origin.
6. Control quality: minimum requirements and regulations differ greatly between China, Europe and Latin America. to facilitate the work it is necessary to be clear about all the details and to know how to transmit them.
7. Check the documentation and contract the international shipment.
8. Arrival of goods, customs clearance and product ready to succeed.
WHY SHOULD YOU CREATE YOUR OWN BRAND IN CHINA?
- Differentiate yourself from the market.
- Manage your own costs.
- Customize a product.
- Do not advertise and sell someone else’s brand.
- It may be sold on the market for a higher price than a similar private label product.
- Higher commercial margin.
- Customized packaging to your liking.
- Greater marketing potential.
In MingTa we have managed the import and shipping of products of our customers who decided to manufacture with their own brand and today they are a success.
Producing and importing your own brand goes beyond the knowledge of how to import or how to manufacture in China, it all depends on the conditions you have to carry it out, i.e. a company that can be your ally in China, that can control how the production goes.
