When you make the decision to develop your production line in China and create your own brand, there is one very important action you have to take in order to enter the national and international market and protect your product: registering your brand.
In this article we will give you some reasons to do so, and pay attention to the last one, because it is the one you should take into account to boost your expansion in the market. We will also tell you key information you need to know to complete the process.
Exclusive right
Registering your trademark in Paraguay guarantees its ownership and ensures that no one else can use it freely. As you have the exclusive right, you are entitled to defend it against third parties who market products with the same trademark without authorization or under an identical denomination that is confused with others.
In addition, having your trademark registered will protect you against partial imitations, which can be: your name, design, symbols, colors or slogan.
License agreements
As owner of the trademark you can also authorize its use by third parties through licensing agreements, either exclusive and non-exclusive, or sell them later in whole or in part.
Adding value
Although it is not mandatory for a trademark to have a prior use in Paraguay, it will be favorable, because this way you will be able to exercise your defenses against any problem that may arise. This will then serve as proof that its distinctiveness was acquired through its utility.
This is a key step and the most important one to take if you are looking to differentiate yourself from the competition, because it will add value to your overall business plan and protect your investment.
Thus, the domain that registration grants you can lay the foundations to expand and consumers can distinguish your brand. However, this is a decision that involves other decisions: to gain space on social networks with your identity and to carry out advertising campaigns. Decisions that will set you on the path to growth and bring you more profits.
So: What steps do you have to follow, how does the procedure work? We will tell you now.
How to register your trademark
The procedure is carried out through the National Directorate of Intellectual Property (DINAPI).
The first step we recommend you to take is to consult an industrial property agent. It is a lawyer accredited with that body, who will guide you and take care of the procedure.
When is the right time
As soon as possible! The sooner you do this, the sooner your product brand that you developed in China will be on the market with its own identity and will be protected.
At the same time, you will make it easier for your business to expand in the future!
How long does the procedure take?
From application to obtaining the trademark title, provided there are no serious setbacks, the process takes about six to 10 months. You can check your tracking online.
How long is your term
Trademarks registered in Paraguay are valid for 10 years once granted, and can be renewed indefinitely for another 10 years.
Once your trademark is registered in the country, it will be registered in the database of the National Customs Directorate of Paraguay.
Developing your own product in China to sell it later in Paraguay, manufactured to your liking, is key to make your brand stand out in the local market. And doing it with MingTa Group will make your path much easier!
Contact us now and you will receive all the information to import from China to Paraguay with multiple benefits. If you are looking to save money, increase your company’s profitability and maximize your profits, now is the right time!
